@Dolby Social

The best, most immersive way to experience music, film, tv and games is in Dolby. But how do you translate an experience that moves you emotionally into social content? I led a team tasked with launching Dolby Laboratories first ever direct-to-consumer social campaign, kickstarting it at the American Music Awards and extending across multiple channels, multiple activations, and multiple streaming partners. Together, we created hundreds of pieces of content, grew our followers by more than 400K, and in the process, made Lizzo cry – in a good way. I swear.

Here are some favorites pieces from a campaign called #ThatDolbyFeeling - an effort to translate the untranslatable experience of entertainment in Dolby.