eBay
eBay: Social Incubator Experiment
In July of 2015, eBay came to Deep Focus with an interesting ask:
1) Help them identify and launch a brand presence on more than 14 new and emerging social networks;
2) Create engaging and sharable content on those social networks.
So I led a team that did just that: creating static and video pieces, executing them almost entirely in-house, and directing video content.
We launched on platforms like Flipboard, Kik, Snapchat, Periscope, Reddit, Vine, Google+ and more and took over the content creation and maintenance of channels like YouTube, Instagram, Twitter, and Tumblr.
Here are a few favorites:
The Gift They’re Waiting For Is Waiting On eBay
When the holidays come around, every brand or publisher releases a new gift guide. But there's nothing personal about shopping from a gift guide. So to help inspire more thoughtful gift giving, we turned people's attention to eBay by hacking their social channels and creating a series of interactive gift giving experiences.
Wish Bigger
We supported eBay’s “Wish Bigger” campaign by casting a Facebook fan who wanted to create a holiday miracle for his dad.
We continued the campaign by showing people that eBay is the perfect place to get the perfect gift…whatever that gift may be.