Taco Bell Breakfast

Everyone knows Taco Bell as the late night brand.

But when Taco Bell was launching their breakfast menu, we were faced with an interesting challenge: how do you get Taco Bell’s core audience to head to bed earlier so they wake up in time for breakfast?

We wrote, illustrated, and printed Taco Bell’s first bedtime story: Sleep Tight, Get That Bite– a bedtime story for adults.
Click through to read it below.

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