Hasbro

For a few years, I had the pleasure of working on all the games I grew up playing. Here's some of that work.

Trivial Pursuit Master Edition: Print Campaign

Ratuki: Launch Video

Clue Secrets & Spies Edition: Launch Video

Cranium: It’s Real Fun Campaign

In early summer 2009, we held what we think was the world’s first social media casting call. We scoured Twitter, Facebook, YouTube, and Flickr for anyone who was having a great time playing Cranium. Soon we were in contact with more than 12,000 people. Those 12,000 were culled down to 50 and those 50 people (plus their friends) became the stars of Cranium's “It’s Real Fun” campaign.

50 cameras. Zero directors. Zero actors. Just real, honest fun.

Cranium Scribblish: Launch Video