Taco Bell: The Great Chicken Wars

Between 2019 and early 2021, a different player in the QSR space announced the release of their own variation on the same chicken sandwich almost every other week.

For consumers, The Great Chicken Wars were unavoidable.

Every war inevitably has a documentary. So for the return of Taco Bell’s Naked Chicken Chalupa, we set out to create the definitive documentary of this great war.

While this story is still being told, the early results speak for themselves:

- 269 pieces of coverage
- 1.1B impressions
- Sold Out items nationwide